Recently, the list of winners of the International Delicious Award, known as the "Oscar" in the global food industry, was announced, and high-quality snack shops have won the "Oscar" in the food industry for many years. This year, the five representative products of "Natural and Healthy New snacks" selected once again won the International Delicious Medal.

Driven by the great health consumption power, the health food track has been booming in recent years, and the health wind has also prevailed in the global food market. This time, the "natural and healthy new snacks" brought by the good food shop let the international food community not only taste the good taste of China, but also appreciate the forward-looking and sustainable development concept of China's good taste.

Good Food shop 5 delicious food won the international award

The International Gourmet Award is an award for the quality of brand food and beverage flavor created by the International Flavor Assessment based in Brussels, Belgium, and is composed of 200 professional judges from more than 20 countries. These "most critical tongues" do not know the name, brand and source of the product, in the way of "blind evaluation", strictly in accordance with the first impression, vision, taste, smell, texture of the five dimensions of professional evaluation and evaluation. Only a comprehensive score of more than 90 points, can be awarded the three star medal, the severity of the world's first-class, but also represents the world's highest delicious food standards.

The five products that won the 2024 Superior Taste Award Medal are: Crisp pancake (nori), light sweet dried mango, wild mountain bamboo shoot (pickled pepper), thick meat prune, and Dongkui arbutus.

The Crystal Award is awarded to products of exceptional quality that have been awarded the Superior Taste Award for three consecutive years. It is worth noting that the Good Food Shop Crispy Pancake (nori flavour) has been awarded the 3-star Superior Taste Award for the third year in a row, namely the Crystal Award. This is also the only biscuit product in China that won the Crystal Award in 2024, which is equivalent to winning the "lifetime achievement Award" of the "Oscar of the food industry".

Natural, healthy - the fresh wind of the snack industry, from the domestic to the international food stage, the "five reduction" concept proposed by the good food shop (that is, "reduce salt, reduce sugar, reduce fat, reduce oil, reduce food additives") food, the global top flow gastronomy jointly promoted.

In addition to being recognized by top food experts, the feedback from the consumer market is equally enthusiastic. Good food shop crispy pancake (nori flavor) PINGU co-branded in the first month of the market, sales broke 10 million +, sales increased by 50%.

"Subtractive" snacks impress experts with multi-dimensional senses

The reason why it can impress the multidimensional senses of the judging experts is precisely because the "natural and healthy new snacks" released by the good food shop around the "five minus" concept really achieve the perfect integration of natural raw materials and "lightweight" delicious.

Zero fat wild bamboo shoots, non-fried zero trans fatty acid crisp pancakes, "nothing but prunes" thick meat prunes are a number of "five minus" healthy snack benchmarks launched by good food shops.

The crisp pancake that won the "Crystal Award" won for its "fresh potato raw material, non-frying process and low burden of filling." It took four years for the good product shops and suppliers to compare the potatoes from all the producing areas in China, and after more than 300 varieties and formula experiments, Tengzhou potato was selected. In the professional production line, cleaning, screening, high temperature cooking, one fresh potato after a strict ratio, together with other ingredients in the hot gas mashed, dozens of folds, hundreds of rolling kneading, pastry thickness is less than 1 mm, visible light. The first non-fried, four-temperature area baking, so that this "crisp, crisp, fragrant" crisp pancake has become the thinnest cookie in China, selling nearly 200 million cookies a year.

The light sweet dried mango of Liangpin shop is made of jade Jiao MAO imported from Cambodia, which has the characteristics of full flesh, more water, less fiber and high sweetness. Around the "clean label" proposition composition, research and development around the "light reduction" direction to do the test, developed light sweet dried mango, to achieve the retention of flavor while reducing sugar 20%, in the game between flavor and health to find a balance.

Wild mountain bamboo shoots only choose the standard A grade bamboo shoots with a length of 8-13 cm in Zhaotong, Yunnan. Pickled pepper acid bamboo shoots made by traditional pickling method are mostly added with a variety of food additives such as "sodium dehydroacetate", "sodium benzoate" and "glacial acetic acid" in order to achieve anti-corrosion and anti-oxidation. In order to make the delicious bamboo shoots healthier, the good shop has reduced the amount of preservatives added as much as possible by improving the factory environmental management, soaking seasoning in a low temperature environment during the production process, pasteurization, acid control and other measures. In the new production line equipped with water purification processors, in the case of ensuring product stability, it is not necessary to add other additives such as metal chelating agent (EDTA). In addition, 20% less salt added, 0 fat and rich in dietary fiber wild bamboo shoots, only about 18 calories per 100g, eat a lower burden.

Thick meat prune selection of Chile prune, imported air-dried prune "rewater" nucleation, through the control of moisture ratio, steam high temperature sterilization, in the 100,000 clean workshop to complete aseptic packaging, do not need any food additives, only prune taste, ingredients list is very clean.

Speaking of Xianju arbutus, most arbutus lovers know that Dongkui Arbutus is one of the main local varieties, with large fruits, rich juice and taste, sweet and sour taste, and a head the size of a ping-pong ball.

In the "subtraction series" products released by Liangpin shop this year, Dongkui Da Arbutus only has a cleaning formula of "Arbutus, white sugar and salt", which has a natural fruity taste and makes people's eyes bright. Compared with common bayberry products on the market, this Dongkui Bayberry with "0 added preservatives" has no problem in adding 0 added potassium sorbate and 0 added sodium benzoate.

The International Gourmet Awards judges are full of praise for this "new consumer demand, every product is worth doing again" dedication. The research and development team of Good Food Shop is looking for the best solution in flavor and health. There are the upgrading iterations of hot single products, as well as the research and development of new products in mature categories. The research and development team tries to provide consumers with a delicious and healthy solution for snacks through the micro-innovation of production technology and technology.

Leading the new force of global healthy snacks

At present, the global food market is very healthy. According to the survey of Emergen Research, a world-renowned market research and consulting company, the global health snack market size in 2022 is 90.62 billion US dollars, and the compound growth rate is predicted to be 6.4% from 2023 to 2032, which is the fastest growth rate in the industry. In the Chinese market, healthy snacks also have high growth potential, and consumers' health awareness is being translated into practical action.

In recent years, with the continuous upgrading of health concepts, consumers pay more and more attention to health, and have taken actions to improve physical and mental health in daily diet and life.

According to a report by the Food Industry Executive, 93% of global respondents said they would like to eat more healthily. According to the Health and Wellness Trends Report, 88% of Chinese respondents ranked "keeping fit" as their top concern in life. In this context, the concepts of sugar reduction, low sugar, low calorie, and low calorie prevail.

In terms of food selection, the Chinese Nutrition Society has also issued the "Dietary Guidelines for Chinese Residents", which aims to guide people to consume oil, salt, dairy products, vegetables and fruits, grains and animal foods in accordance with the recommended proportion to ensure balanced nutrition and health. The eight criteria are variety, proper mix of foods; Eat dynamic balance, healthy weight; Being able to cook, choose, read labels, etc., all reflect the drive of people who embrace the idea of sustainable development.

Food connects man and nature, and man's handling of food shows man's attitude toward nature, and nature also influences man's development through feedback. How to produce and handle food better, while meeting the nutrition and health needs of contemporary people, the protection of natural resources, ecological environment and social environment is the crux of a sustainable development society.

The Chinese food industry and leisure snack enterprises represented by good food shops are leading the global sustainable and healthy food development with the "natural and healthy" Chinese food power.

In 2024, relying on the new brand value proposition of "natural and healthy new snacks", Liangpin Shop took the lead in launching the new trend of "five minus" in the industry, becoming the first leisure snack brand to promote and practice healthy snacks in China. Around this direction, we plan to launch more than 140 upgraded healthy snacks throughout the year, covering core categories such as pastries and cookies, vegetarian foods, and dried fruits.